Community Sleep Awareness Toolkit: A Guide to Promoting, Marketing & Advocating Healthy Sleep in Your Community
NSAW 2005 Publicity Advocacy
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Public Service Announcements and Advertisements (PSAs)
PSAs are advertisements used by newspapers, magazines, radio and TV stations as a public service to the community through donated space and airtime, at no charge to the sponsoring nonprofit organization. PSAs can be sent to editors or advertising managers of local newspapers, and public service directors at television and radio stations; however, it's a good idea to call your local media outlets and find out who handles PSA placements and the deadlines.

The public service ads and announcements on this CD are designed to be distributed before and during National Sleep Awareness Week®, March 29-April 3, 2005.

A cover letter should be sent with the PSAs. A sample cover letter is included on this CD-ROM.

PSAs can also be used on your organization’s Web site or newsletter, or copies of the ads can be distributed at community events. Just print them from this CD-ROM.

Radio PSAs

Print PSAs

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