Community Sleep Awareness Toolkit: A Guide to Promoting, Marketing & Advocating Healthy Sleep in Your Community
NSAW 2005 Publicity Advocacy
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Public Service Ads (PSAs)
Public service ads can be submitted to the editor of your local magazines and newspapers or to your organization’s publications. There are two print PSAs of different sizes on this CD-ROM: one for use before National Sleep Awareness Week® (March 29-April 3, 2005) and the other for use any time during the year.

PSAs are designed in different sizes and configurations. They are available in three formats:

Any of these formats can be submitted to a publication, though it would be a good idea to ask the person who handles PSAs if there is a preferred format. These files can be submitted via e-mail. Note: When submitting QuarkXpress files, you must also send the linked art and fonts, which are included on this CD and are automatically downloaded with the QuarkXpress file.

The QuarkXpress files can be modified if necessary (i.e., change the ad size to fit a certain publication's requirements).

Pdfs and jpegs may also be used in your own materials. They are easily imported in such programs as Word or Microsoft Publisher.

PSAs can also be used on your organization's Web site or in newsletters; copies of the ads can be distributed at community events. Just print them from this CD-ROM.

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