Welcome to the National Sleep Awareness Week® (NSAW) section
of the National Sleep Foundation’s 2005 Toolkit CD-ROM. This
section talks about NSAW, NSF’s week-long health promotion
campaign.
It has a number of resources to help you use NSAW as an opportunity
to promote your sleep center/organization. For example, have
you ever considered conducting an event during National Sleep
Awareness Week®? For suggestions and sample materials,
go to the NSAW Events page.
National Sleep Awareness Week® is also a public relations and
marketing opportunity. On the NSAW
PR and Marketing page, you will find
sample media advisories, news releases and other materials
that are designed for you to customize easily for your facility. With
a little work, you can become a PR pro!
“Branding” is a term in PR and marketing that
means providing an identity for an organization. Branding
can involve devices such as logos. On the NSAW
Logos page, you will find graphics that
you can use on newsletters, fliers and other publicity materials.
Are you interested in more information about making opportunities
happen during NSAW? The
NSAW Handbook has many helpful suggestions. It is available as
part of your printed Community Sleep Awareness Toolkit, and
is reproduced on this CD-ROM. |
