Community Sleep Awareness Toolkit: A Guide to Promoting, Marketing & Advocating Healthy Sleep in Your Community
NSAW 2005 Publicity Advocacy
Presentation Resources Handouts Help
   

Advocating for Sleep

Frequently Asked Questions
Examples of Sleep Advocacy Issues
Examples of Sleep Advocates and their Activities
Tips for Sleep Advocacy
“Do’s and Don’ts” of Sleep Advocacy

Frequently Asked Questions
Why should I get involved in advocacy?
There are many ways to promote awareness of sleep issues in America. While public education is important, often this is not enough. Appealing directly to policy makers and providing them with information will serve as an impetus to government research, and education programs, as well as legislation that will address important sleep issues.

How do I know who my Representatives and Senators are?
There are numerous Web sites that can help you search for your congressional representatives; for example:
Contacting the Congress
Thomas
Project Vote Smart

What is the most effective method of communicating with my elected officials?
Despite technological advances in communication and the ease of e-mail and telephone calls, letter writing remains the most useful way to convey your concerns and opinions to your representatives in Congress. However, due to current security issues, e-mails may be more useful for time-sensitive matters.

How much material should I provide during a visit?
The material should be concise. Do not provide all the studies on the subject—quality is much more important than quantity. Also, include any local media coverage on the subject, but remember to be brief. If they need more information later, the staff can always contact you.

What do I put in a letter?
Your letter should be well thought out, brief, to the point, and articulate. State your reason for writing in the first paragraph, and be sure to refer to any legislation by the number assigned to the bill or resolution. Point out that you are a constituent. State your position on the subject clearly. Briefly give your reasons for your opinion. Highlight any congressional district or statewide circumstances that are connected to this issue. In closing, re-state your position, offer your services as a source of information, and thank the legislator for his or her time.

Examples of Sleep Advocacy Issues
Federal Issues:

  • Advocate for funding to help support several federal programs that are underway to expand research and awareness on the impact of inadequate sleep. Agencies such as the Federal Railroad Administration and the National Institute for Occupational Safety and Health maintain programs that address sleep education, awareness, and research activities that can serve as models for other federal agencies to adopt.
  • Advocate for increased research at the National Center on Sleep Disorders Research, Department of Defense, Department of Transportation and other federal agencies regarding basic sleep research and awareness campaigns that address the importance of good sleep habits, sleep disorders, and the consequences of sleep deprivation.
  • Advocate for federal funding for educational programs aimed at primary care practitioners to increase the likelihood of proper diagnosis and treatment of sleep disorders.

State and Local Issues:

  • Support the federal “Z’s to A’s Act,” state legislation, and local actions to encourage school districts to move the starting times for secondary schools later in order to address the effects of sleep deprivation on students’ health, academic performance, and safety.
  • Advocate for state-sponsored educational programs for researchers, accident investigators and law enforcement officials in order to identify sleep-related transportation and workplace accidents properly.
  • Advocate for drowsy driving information to be added to drivers’ education classes and sleep-related questions to be added to drivers’ licensing manuals and tests.
  • Advocate for statewide drowsy driving and sleep public awareness campaigns.
  • Advocate for work hour regulations for doctors and nurses that will protect them and their patients.

Examples of Sleep Advocates and their Activities
Changing the Bell Times:
Deb Hornstra, Massachusetts

With Michele Brett, a registered pharmacist and fellow mother of two, Deb Hornstra conducted a campaign for later start times for their children’s school. They were shocked to discover that classes at the middle school started at 7:40 a.m., and the high school began at 7:34 a.m. That meant Deb’s daughter had to be up by 6:00 a.m. in order to catch her bus at 6:50. In order to get the amount of sleep recommended for a child of that age (9.25 hours), the children needed to be asleep by 9:00 p.m., “which is a highly unrealistic expectation for teenagers,” according to Ms. Hornstra. After working vigorously for eight months, they succeeded in getting the school district to delay the start of middle and high school classes by 10-15 minutes. Deb maintains a Web site that offers information on the issue of later school start times, located at http://homepages.wwptoday.com/ advocates/laterschool/, and continues to strive for later times in her district and beyond.

One Woman’s Crusade:
Carole McDonnell, New Jersey

In July 1997 at 11:30 a.m., Margaret “Maggie” McDonnell, a 20-year old college student from Washington Township, NJ, was killed when the car she was driving was hit head-on by a van that had crossed three lanes of traffic. The driver of the van, Michael E. Coleman, told police that he had not slept in 30 hours, and also admitted to smoking crack cocaine hours before the accident.

During the first trial, the jury deadlocked over whether the driver was criminally responsible for the accident. At the second trial, the driver was acquitted after his attorney argued repeatedly that in New Jersey, it was not a crime to fall asleep at the wheel. In order to win a conviction under the current vehicular homicide statute in New Jersey, the state must prove the accused driver was reckless. Under the existing state law, people who drive while knowingly fatigued and cause a fatal crash cannot be charged with anything more than careless driving. The driver walked away with a $200 ticket for reckless driving and a two-point violation on his driving record because the jury was not allowed to consider driver fatigue as a factor.

Stunned by the jury’s decision, McDonnell’s mother, Carole, pleaded with Assemblyman George Geist (R-Camden) to introduce a bill, eventually nicknamed “Maggie’s Law,” that would qualify “driving while fatigued” as recklessness under the state’s vehicular homicide law. In June 2003, McDonnell enjoyed a major victory when Maggie’s Law was overwhelmingly approved by the New Jersey state legislature. The bill was signed into law by New Jersey Governor James McGreevey on August 5, 2003. It is the first law in the nation to specifically address drowsy driving.

Tips for Sleep Advocacy
Public officials at any level are elected to represent their constituents’ views and concerns by acting on legislation or providing assistance with city, state and/or federal agencies. It is important for constituents to convey their thoughts and concerns to their representatives in order to encourage them to take action and promote change.

There are several ways that you can communicate your views to your representatives about sleep issues. These include letters, telephone calls, e-mails, office visits, town hall meetings, or inviting them to tour your facility. It is extremely important that the sleep community convey its concerns to local and federal officials to let them know how good sleep promotes the health, safety, and productivity of Americans. Besides getting involved with the National Sleep Foundation and its Sleep Advocacy Network, here are some additional tips for becoming an effective sleep advocate:

Letter Writing
The letter is the most popular choice of communication with a lawmaker’s office. The following suggestions will improve the effectiveness of your letter:

  • Be sure to properly address your letter and use the appropriate title for the official. It is customary to address an elected official as The Honorable before their title and full name. (See examples listed in Addressing Correspondence to Government Officials in this section.)
  • Personalize your letter. State how sleep issues impact you, your family, and/or your patients and friends.
  • Letters can be typed or handwritten (using formal letterhead where possible), or even e-mailed. They must be clear, polite, and businesslike.
  • State the purpose of the letter in the first paragraph.
  • Address only one issue in each letter; if possible, keep the letter to one page.
  • If your letter pertains to a specific piece of legislation, identify it accordingly, e.g., House bill: H.R. ______, Senate bill: S. ________.
  • Send a thank you note to a lawmaker, no matter the outcome.

E-mailing Congress
Today, many congressional offices see e-mail as a legitimate and efficient means of communication. Generally, the same guidelines apply as with writing letters. Be sure to identify yourself as a constituent and include contact information other than your e-mail address.

You may e-mail your federal representatives directly from the following Web sites:

Contacting the Congress
Thomas
Project Vote Smart

Telephoning Your Representatives
To find your congressional representatives’ phone numbers, use the Web sites listed above, or call the U.S. Capitol Switchboard at (202) 224-3121 and ask for your Senator’s and/or Representative’s office.

Remember that a staff member, not the Member of Congress, usually takes telephone calls. However, state and local officials may be more inclined to answer their own phone. Ask to speak with the aide who handles the issue (e.g., health or transportation) on which you wish to comment. After identifying yourself, tell the aide you would like to leave a brief message, such as “Please tell Senator/ Representative (Name) that I support/oppose bill (S.___/H.R.___).” You will also want to state reasons for your support or opposition to the bill. Ask for your Representative’s position on the bill. You may also request a written response to your telephone call.

Making Office Visits
Meeting with a Member of Congress or congressional staff is a very effective way to convey a message about a specific legislative issue. Below are some suggestions to consider when planning a visit to a congressional or local official’s office.

  • Plan your visit carefully — Be clear about what it is you want to achieve.
  • Make an appointment — When contacting an office, speak with the appointment secretary or administrative assistant. Explain your purpose and what you would like the official to consider. You can also invite the official to tour your facility to see first-hand what happens in a sleep disorders center.
  • Be prompt and patient when visiting the office — It is not uncommon for a member or official to be late or interrupted during the meeting, but you should be on time.
  • Be prepared — Whenever possible, bring information and materials supporting your position.
  • Be political — Whenever possible, demonstrate the connection between what you are requesting and the interests of the member’s constituency. For example, “Good sleep promotes the health, safety and productivity of all Americans.” These are broad issues that any official can support.
  • Be a resource — Describe to officials how you or your group can help them do their job. Offer to become a resource for information and expertise about health and safety issues related to sleep and fatigue.
  • Be responsive — Be prepared to answer questions or provide additional information in the event the member expresses interest or asks questions.

Guide to Addressing Correspondence to Government Officials
For local officials, check your local phone directory for government listings (listed in the Blue Pages).

To a State Senator:
The Honorable <<Full name>>
<<Your state>> State Senate
<<Your state capital city,>>
<<State, zip code>>

Dear Senator <<last name>>:

To a State Representative or
Assembly<<man/woman>>:
The Honorable <<Full name>>
<<Your state>> House of Representatives
or <<Your state>> Assembly
<<Your state capital city,>>
<<State, zip code>>

Dear Representative or
Assembly<<man/woman>> <<Last name>>:

To a United States Senator:
The Honorable <<Full name>>
United States Senate
Washington, D.C. 20510

Dear Senator <<Last name>>:

To a United States Representative:
The Honorable <<Full name>>
United States House of Representatives
Washington, D.C. 20515

Dear Representative <<Last name>>:

To the President of the United States:
The Honorable <<Full name>>
President of the United States
The White House
Washington, DC 20500

Dear Mr. President:

“Do’s and Don’ts” of Sleep Advocacy
Do:

  • Remember that time is precious. All letters, phone calls, office visits, etc., to your lawmaker should be “short and sweet.”
  • Remember that the lawmaker’s staff is as important to you as the lawmaker.
  • Take advantage of strength in numbers. This is true for letters, faxes, e-mail, phone calls, office visits, financial support, etc. Get friends and family to support your efforts.
  • Follow-up all actions with letters, calls, etc. Make a commitment to your cause.
  • Include your lawmaker on your organization’s mailing list for newsletters, magazines, etc.
  • Be a good winner and a good loser. Your adversary today might be your ally tomorrow.
  • Invite your lawmaker and staff to your sleep center, support meeting or sleep awareness event to put a human face on sleep issues and your efforts.
  • Use the news media (op-eds, letters to the editor, etc.) to help create public support for your positions.

Don’t:

  • Underestimate the weight given to letters and phone calls.
  • Use clinical terms or acronyms your lawmaker may not know.
  • Contact a lawmaker and then drop the issue. Persistence pays off.
  • Say you are contacting your lawmaker because an organization told you to do so; lawmakers respond to people (voters) not organizations.
National Sleep Foundation Logo
Home
What's New
Contact Us